![]() Generate better content ideas. Knowing the interests or goals of your audience will help you determine the perfect topic and content type for them. ![]() ![]() Since Google is all about giving users a great experience, this will directly-positively-impact your content’s keyword rankings. Get higher rankings. Building your content strategy around search intent lets you supercharge content quality and relevance.It will also prevent you from wasting time on keywords that will have little to no contribution to your lead generation or sales efforts. Find warm leads. Targeting keywords with high purchase intent will help you convert more traffic into paying customers.This results in more clicks on your CTA buttons and internal links. Maximize user engagement. Satisfying Build content that aligns with your user intent and satisfies your audience’s goals can significantly increase user engagement.That gives users a reason to stay, consume your content, and check out more of your website. Reduce bounce rate. You need to publish relevant information for your visitors, that will match their search intent.Being mindful of a keyword’s search intent helps you create content that will attract the right kind of organic traffic-those eager to take action on your offers. More sales. If you want to generate more sales you need site visitors with a strong purchase intent-not those who are only looking for information.While some keywords help searchers find the best deals for the products or services they want to purchase.įor the most part, there are four types of search intent. (More on this below.) Why do you need to identify search intent?īelow are hard-to-ignore benefits you can enjoy if you pay close attention to search intent. Some keywords help searchers obtain information about a specific topic. Keywords have various search intents attached to them. Search intent is the reason why someone goes online to find information.
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